Compare the Market

Compare the Market is a well known price comparison website – famed for its meerkat advertising characters. The company was founded by Budget Group (now BGL Group) in 2006, after they made the decision to sell their high street business to Swinton. In 2009, the company launched an advertising campaign that featured a series of meerkat characters. This highly successful advertising campaign has led to the company being the third-largest price comparison website in the UK. 

Compare the Market allows consumers to compare:

  • Insurance (Including vehicle, home, pet, life, business and travel insurance)
  • Money and financial products and services.
  • Energy suppliers and deals.
  • Broadband, TV and phones.

They also offer a range of ‘Meerkats’ rewards. 

The company will not advise you or provide a recommendation but they will provide you with clear information so that you can go on and make your comparisons and purchase a product or service that is perfectly suited to your needs. They aim to do the hard work for you and constantly seek to improve their service so that you can compare and find what you need or want as quickly and easily as possible. The website has handy features such as the ability to save your details to speed up the process of getting new quotes, and the chance to set reminders for your renewal dates etc..

The comparison service is free to use because the company makes its money through fees it receives from its partners. Every time a customer buys a product or switches to a new company, the new supplier pays a fee to Compare the Market. This does not affect the way in which they rank the products and services for you to compare. 

Compare the Market and comparethemeerkat.com are trading names of Compare the Market Limited. Compare the Market Limited is an insurance intermediary, which is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 778488).

The company’s registered address is: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. It is registered in England and Wales with number 10636682. Compare the Market is part of BGL Group, which also owns Les Furets.com, a comparison site serving customers in France.

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